Measured Capital is a real estate private equity firm that sponsors multifamily investment projects. We focus on properties fitting a very specific criteria that we can operate for optimal risk-adjusted returns.
Our Leadership
We bring decades of combined expertise in real estate investment, capital stewardship and strategic asset management.
Dan Reilly
Co-Founder & Managing Partner
Dan is an entrepreneur with two decades of experience building businesses and managing capital. Before focusing on multifamily, he invested in single-family rentals across Florida for over a decade. Professionally, Dan led sales and business development teams in the technology sector, culminating in the launch of B2X Global—a firm he founded in 2013 and sold in 2022 after scaling it to $15M+ in recurring revenue. He holds a Master’s Degree from the University of Southern California and began his career at KPMG.
Greg Danielson
Co-Founder & Managing Partner
Greg is an executive leader and business optimization expert with a proven track record of delivering operational performance. Prior to launching Measured Capital, he spent 14 years as Partner and EVP at Profit Recovery Partners, a consulting firm that has saved clients over $7.5 billion. His long-standing interest in real estate led him to leave a successful consulting career to co-found Measured Capital and apply his strategic discipline to multifamily investing. Greg earned a business degree from Iowa State University and an MBA from the University of Southern California.
Core Beliefs
These fundamental principles guide every decision we make and define our approach to real estate investment excellence.
Focused Strategy
We only invest where we have deep, earned advantages—through relationships, local knowledge, and operational insight. Every asset must meet strict underwriting standards and support our long-term vision. We don’t chase trends, but focus where we can win.
Operational Excellence
Great outcomes require great operations. We invest in the systems, partners, and processes that drive consistent performance—then refine them. From NOI growth to resident experience, we measure, improve, and never settle.
Long-Term View
We underwrite to five years, but plan to hold forever. Our strongest assets aren’t sold—they’re refinanced and reinvested in to generate lasting, tax-efficient income. Long-term cash flow is the goal. Everything else is noise.
Velvet Rope
Our capital partners are part of the strategy, not just participants in it. We work with a specific type of investor—experienced, long-term minded, and aligned with how we operate. This isn’t just about access—it’s about fit and alignment.
High Standards
We hold ourselves, our partners, and our communities to a higher bar. That means doing the right thing for residents, empowering our team, and refusing to accept “good enough.” It’s a culture of integrity, care, and quiet excellence.
Giving Back
As our communities grow stronger, so do we. That’s why we support local causes, volunteer our time, and reinvest in the neighborhoods we serve. This is about more than buildings—it’s about the people who live in them.
Curious About Our Current Offerings?
Measured Capital sponsors a select number of private real estate investments each year. If our focus aligns with yours, we welcome a conversation.
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